Saturday, July 10, 2010

Zaffari to build new mall in Santa Cecília neighborhood in Porto Alegre.

Old Grêmio Esportivo Força e Luz stadium will be a shopping mall.

The Zaffari Group referred to the City Board of Environmental Urban Development (CMDUA in Portuguese) the construction Project of a mall and a supermarket at 110 Alcídes Cruz Street The project will be evaluated in the coming weeks by the board members and once it is approved a report of the environmental impact of the building will be requested.

According to the civil engineer Gilmara Müller, the Project designer at the CMDUA, the plot where the new shopping mall will be built has an area of 2.1 hectares. The enterprise will take up a total area of 94 meters square. The seven floor building will huddle tons of customers and visitors. On the first floor there will be a 2.5 thousand meter square supermarket. On the second and third floor the building will hold stores and 900 seat movie theaters will be built on the fourth floor. The parking decks will be on the last three floors. Nearby streets will also be transformed to meet traffic regulations and to accommodate the potential number of vehicles. There will also be two underground floors.

This is the second Project of a new shopping mall referred by the Zaffari Group to the CMDUA this year. The board already approved early June the construction of a three floor building at 239 Furriel Luiz Antônio de Vargas Avenue in Bela Vista neighborhood. The enterprise is supposed to hold a supermarket, business stores, an eating area, a gym, a movie theater and a parking deck. Besides that, the company aims the construction of a nine floor office building in the same local. The land belonged to the State Pension Institute (IPE in Portuguese) and was acquired by the Zaffari Group in 2004 in an auction by R$12.5 millions.

Now, how many other Zaffari enterprises do you know around? Doesn’t it look like Zaffari is buying the “whole” city?




8 comments:

Mic hael said...

Yes, it really seems that Zaffari is buying the whole city. It may have some future implications. Imagine yourself with dozens of Zaffaris in your neighborhood...you'll pay the price they want, unless you have means to look for a supermarket away from your neighborbood.

Daniel de Aguirres said...

right. I guess my main concern is that POA is becoming a hyper-mall-city with few alternatives other than parks, theaters and, of course, malls. The following is a list of entertainment and cool places that could be buitl in POA:
1. A Marina by the Guaíba river;
2. Wavepools
3. Smaller and cleaner squares in many neighborhoods;
4. Guaíba's water full cleaning and decontamination
Go outdoors folks!

Vera Werner said...

1. I know about nine Zaffari malls and supermarkets only where I live and work.

2. Yes, it does look like Zaffari Groups is buying the whole city. It is a very strong group.

Calebe Guths said...

Growing about 12% to 14% a year, Zaffari enterprises are spreading new buildings, supermarkets and shopping malls all over the city.
And even though the quality of the services they offer is above the competition, I find really threatening that they are becoming some kind of "monopoly".

George Martins said...

I would like to ask all of us; Why do we keep buying there every day if there are a lot of others and not so expensive options near most of us?

luis said...

As a businessman I think that it is all positive. Because by all means it brings about economic development.

Michael said...

Answering to George: because "economizar é comprar bem!" Just kidding. Hey Daniel, how can we say that slogan in English?

Michael said...

Answering to George: because "economizar é comprar bem!" Just kidding. Hey Daniel, how can we say that slogan in English?