Mcluhan and Huxley had basically the same viewpoints concerning the massive totalitarian powers we're surrounded. Aldous Huxley, in his 1946 revised forward to Brave New World said "There is, of course, no reason why the new totalitarianisms should resemble the old. Government by clubs and firing squads, by artificial famine, mass imprisonment and mass deportation, is not merely inhumane (nobody cares much about that nowadays); it is demonstrably inefficient and, in an age of advanced technology, inefficiency is the sin against the Holy Spirit. A really efficient totalitarian state would be one in which the all-powerful executive of political bosses and their army of managers control a population of slaves who
do not have to be coerced, because they love their servitude. To make them love it is the task assigned, in present-day totalitarian states, to ministries of propaganda, newspaper
editors, and school teachers."